ND Dept. Of Health & Human Services
Raise awareness of NDTip among youth and their parents in order to increase app downloads and tips submitted.
KAT partnered with the North Dakota Department of Health and Human Services’ NDTip program to promote its anonymous tip app, which helps youth and parents report underage drinking and related issues to local sheriff’s departments.
Through this campaign, KAT successfully helped raise awareness of the NDTip app among youth and their parents across the state.
KAT created a multi-deliverable campaign targeting North Dakota youth and parents. These deliverables worked toward three goals:
- Raise awareness of the NDTip app
- Increase total app downloads
- Increase tips submitted through the app
To reach these goals, we created a variety of assets, including 6 videos, radio and TV PSA’s, production items and more. Each deliverable was developed with unique messaging tailored to its intended audience, along with engaging design and a compelling call-to-action.
KAT’s innovative approach to this effort, specifically the online videos and YouTube campaigns, resulted in us outperforming the industry benchmarks for both View Through Rate and Click Through Rate.
