North Dakota Conservation District Employees Association
- Increase collaboration among conservation agencies, as well as each agency’s knowledge of each others’ programs, initiatives, and funding opportunities.
- Increase awareness among customers of the newly-formed Partnership, engagement with the statewide conservation programs available to them, and continued education among customers on conservation planning.
KAT helped grow the Dakota Legacy Initiative from a seed of an idea to a known resource for conservation-related information in North Dakota. The primary challenge was developing a user-friendly website portal where producers and landowners could easily access up-to-date, relevant conservation resources.
KAT collaborated with partners to gather critical information and designed an innovative navigation structure, creating a comprehensive platform that not only consolidates existing conservation programs but also introduces an online learning portal with modules designed specifically for North Dakota conservation needs. Once the platform was established, KAT launched a communication and marketing strategy to increase awareness and web traffic.
KAT developed a multi-faceted communications strategy, increasing collaboration, brand awareness, and diversified partnership involvement. The communication strategy focused on increasing awareness among customers of the newly-formed partnership, encouraging participation in conversation practices, facilitating customer engagement on the platform, and keeping partners informed along the way.
- 24+ public and private conservation partners
- 45,000+ unique users have visited the website within the first 2 years of launch
- Over 16,000,000 ad impressions and over 73,000 ad clicks across various platforms/media placements within 1.5 years
- Increased access to conservation program information, with more than 4,300 visits to the program pages within the first two years.
- 1,528 Facebook followers in one year
- 8 new online learning resources and interactives made available to North Dakota producers and landowners